collective inteligence agency: AR

2010/03/13

AR(Augmented Reality) X Motion Sensor X GPS X Coupon

Contents

“iButterfly” is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.
Functions
# Catching is Fun !

Several types of iButterflies will fly at any places.

By using motion sensor, people will be able to enjoy catching the iButterflies physically.
# Beneficially Fun !

Catching iButterflies means getting beneficial information ,contents, and coupons.
# Collecting is Fun !

Collecting diverse iButterflies from many places is fun.

The possibility of new iButterflies linked with Twitter is considered.

Collectors’ ranking will be a motivation for people to collect iButterflies.
# Sharing is Fun !

Among friends, iButterflies will be shared through Bluetooth.
In the near future

Through several experimentations, we will tune up iButterfly and make it better.

After uploading on AppStore, Dentsu will gather partners to use iButterfly for their promotion campaigns.

[source: http://www.mobileart.jp ]